Creating a wasteful world – Baby Clothing


Why was Pink for Boys and Blue for Girls?

Pink for Boys and Blue for Girls might seem strange today, but until the 1940’s a lot of people thought pink was the more masculine color and blue was clearly more feminine. So how did the switch happen? It's a long, strange story.

Slået op af KSPS Public TV i Tirsdag den 30. januar 2018


Readers of eco-feminism would agree that feminist ideas have a place in the sustainability discussion. In our daily lives, most of us probably don’t think of the negative environmental effects of gender stereotypes; we nag about the price difference or in my case, being a woman that does not particularly like to colour pink, I am annoyed by all the products that are supposedly directed at me, that are pink.

But then I started to work on a project about baby clothing, and I realised how much waste the gendering of children’s clothes creates, how it makes re-use so much more complicated by defining that a boy can’t hand down to a girl and vice versa. And then what to do with outgrown clothing? Even if it ends up in a charity shop, a vast amount never gets sold on and re-used. And all because of a marketing construct, as the video above shows.

My hope is that parents don’t actually care as much as the marketing executives so that we can start to re-use more of all of the clothes that already exist.

Thanks for reading and for caring!



— Post imported from the SLOWMATERIALISM research blog. —

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