Why was Pink for Boys and Blue for Girls? Pink for Boys and Blue for Girls might seem strange today, but until the 1940’s a lot of people thought pink was the more masculine color and blue was clearly more feminine. So how did the switch happen? It's a long, strange story. Slået op […]

The future isn’t set in stone and we can all influence it and make choices that take those baby-steps (because, yes, change can be very slow) towards a better future for all of us. However, it can be very difficult to see what those steps can be. I believe that for a sustainable fashion future, […]

A few days after submitting the MA Fashion Futures dissertation, my mind is still editing it, and I have tell myself to stop – it’s done – on to the next step! But I might never be done with this subject of how we as designers work and how it affects the future. And I […]

Thoughts and inspiration can come from anywhere, as when randomly picking up a magazine on the tube because it slid behind you and the seat when you sat down and then absentmindedly starting to read it until something catches your eye. In this case it was an article about the architect Alejandro Aravena’s work in the Chilean favelas, making half-houses, or in a sense half-finished houses.

Why should fashion design not be taken seriously as a way to shape the future?

Ethical fashion, eco fashion,  sustainable fashion… I completely understand the confusion when these terms are being used. And I’ve come across several articles recently that confound sustainable fashion with eco/eco-friendly/environmetally friendly fashion. The latter terms have been less used in recent times as sustainability seems now to apply only to concerns about the environment. As […]

Lately I’ve almost felt more like a cartoonist than a fashion designer, and frankly it’s been fun. Researching technology, trend forecasts and theories people have about the future of the fashion industry in order to make up my own ideas of how things could develop and then sketching out my scenarios, so that I can […]

I have created a questionnaire as a part om my MA research. I believe the future is for us all to shape together. Therefore I want to present you with four future fashion scenarios. The scenarios represent consumer experiences that are based on existing predictions and emerging technologies and how they are being used and […]

There is a clear discourse within then sustainability debate about changing how objects are made and the capitalist system within which they exist. The capitalist system spawns a materialism centred on acquisition and within it sustainable practices are to a large extent focused on technical product improvement. The emotional durability of objects as well as the material durability is discussed in connection with sustainable consumption. In a world where resources are limited and the number of people is increasing rapidly, would a more meaningful relationship with the objects around us decrease the need to own many things? To what extent designers can influence this, is a prominent question.

What would fashion look like in my ideal world?